TATA Studi retains GOZOOP Group as its Digital agency on record

2022-05-24

The independent marketing group has been working with TATA Studi since 2020.

Mumbai, May 24, 2022: TATA Studi, India’s ultimate e-learning application from the stable of TATA ClassEdge, has retained GOZOOP Group as its digital agency. The independent marketing group has been working with the brand since 2020.

GOZOOP Group will continue to be responsible for the brand's Digital presence as part of the mandate. Leveraging their expertise in creative campaigns, storytelling. the group will be actively managing social media engagement for TATA Studi, TATA StudiLive and TATA StudiLeap.

Studi was founded on the science of learning - a highly effective learning method recommended by learning scientists. TATA Studi’s mission is to inculcate effective study habits in every child and inspire them to be independent learners.

Milind M Shahane, Chief Executive Officer, TATA ClassEdge, says, “The EdTech industry is growing rapidly. TATA Studi app & TATA StudiLive online classes offer the latest technology facilitating learning and live tuitions for students to improve learning outcomes and performance. We have been working with GOZOOP Group for the past year and given their understanding of market/customer dynamics and our expectations, we are glad to continue our association with them for the digital marketing mandate. They helped us launch #PadhneKaSahiTarika campaign at the start of our consumer journey, and we believe they are the right partners for enabling our next phase of growth.”

Mr. Samrat Bedi, CEO (India), GOZOOP Group, says, “TATA group is one of the most prestigious names in our country and GOZOOP Group is proud to be associated with TATA Studi, a brand we share similar principles and ideals. In the last two years we have worked towards a common goal of meeting new heights for the brand in the digital space and look forward to continuing and providing result-driven solutions and communications for TATA Studi as their trusted advisors.”

GOZOOP Group has conceptualized and executed the branding campaign ‘Padhne Ka Sahi Tareeka’ for the brand foregrounding Tata Studi as an ideal after-school coach, last year. The campaign was released on both electronic and online platforms.
---

About TATA Studi:

TATA Studi comes from Tata ClassEdge, an award-winning education technology solution provider with its presence in 2000 progressive schools across various states in India. Over 125,000 teachers and more than 1.5 million students across India have already adopted the Tata ClassEdge way of teaching and learning. While the focus of ClassEdge was to enhance the art of teaching, TATA Studi is founded on the science of learning—a highly effective learning method recommended by learning scientists. Because how you learn is as important as what you learn.

For further information, please contact:
Suraj Ramnath, Senior Manager – Marketing Communications, TATA Studi
SurajR@tataclassedge.com